Read the executive summary: A statement of value is given to the social media, and complete information about the purchase is available on the website, and the information sheet is available.
Give Each Channel a Clear Role
The social media short content is suitable for generating interest in presentations, customer questions and production scenes; independent websites are suitable for specification, product classification, plant capacity, case and contact forms.
If content answers a certain selection of materials under a certain condition, the link should be entered on the corresponding product or solution page, rather than allowing the client to re-examine the front page.
Create a Natural Path to an Inquiry
If you want to know what information the client can get, you can ask for the next step: look at the specifications, download the information or submit the demand.
Check the speed at which the end of the phone is opened, whether the form is submitted, whether the jump page exists and who is in charge of responding to the consultation.
Compare Data Across Both Channels
If only access does not communicate effectively, you need to return to the page content and to the client's filter, rather than simply pursuing higher hits.
The manner in which data are published and statistically collected is subject to the platform ' s current policies and applicable privacy requirements.
Select a product content and a product page to check the consistency of product names, specifications, claims and contact details.
